DEART web agency torino

Chris Boyer (Online Marketing Specialist) e Patrick Singson (Senior SEO Analyst) di HospitalOnlineMarketing.com passano in rassegna i principali luoghi comuni del marketing basato sui social media per ospedali e professionisti della salute.

Myth: Not being part of the conversation means they’re not talking about you.
In social media, there is a democratization of content and everyone’s talking about you.

Myth: Someone else can do it for me
Don’t let the SEO agency, ad agency or anyone else tell you what to do with your social media marketing.

Myth: There’s no money – or patients – in social media.
Good marketing means you market to where your patients are are – and they are out there in social media. All you have to worry about is conversion optimization.

Myth: Social media is neither social nor media.
Discuss amongst yourselves.

Myth: Only young people use social media.
The fastest growing demographic on Facebook is women above the age of 45. Everybody is on social media.

Myth: With social media, your website doesn’t matter.
With social media, it drives people to go to Google and your website. Your own website is about authoritative data and information. Social media is about subjective information.

Myth: Social media means all I have to do is put up one Facebook account, one Twitter account and one YouTube accounts, and I am done.
Social media is about distributed content. You have to get your message out to many people so they could start discovering you.

Myth: Social media is about the rule of the mob – the douchebags, to tools and trolls.
Really, what we’re talking about is crowd-sourcing and the wisdom of crowds.

Myth: Social media is not HIPAA compliant
HIPAA compliancy pertains to what you do with your patient’s health information. But what your patients do with their own health information is different. And they’re talking about their health – their medical conditions on social media.

Myth: You can control your brand
Social media is about openness, radical transparency. No barriers between your hospital and your patients.