FDA si Attiva Sul Fronte Dei Social Media per Comprenderne il Peso nella Promozione della Salute Pubblica

Posted on | settembre 25, 2009 | Commenti disabilitati

Il 12 e 13 Novembre a Washington DC si terrà in assoluto il primo evento pubblico intitolato “Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools.” Un passo importante ufficiale verso la galassia internet e dei social media.

Dalla presentazione ufficiale:

Questions have arisen regarding the application of the prescription drug and device advertising and labeling provisions, regulations, and policies of promotion on the Internet, especially with regard to the use of emerging technologies such as blogs, microblogs, podcasts, social networks and online communities, video sharing, widgets, and wikis. This section briefly discusses the issues the agency has identified as most frequently raised by regulated companies and other interested parties.

We are specifically interested in data and research on the use of social media tools in promotion, including data from companies on their own experiences, the extent to which health care professionals and consumers are using and are influenced by various social media tools, and the impact of Internet and social media promotion on the public health.

I social media sono dunque entrati nei radar della FDA statunitense e si spera che da questo articolato forum possano nascere momenti di confronto utili al sistema nel suo complesso.

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